Palo Seco Strategy Logo

Strategy and planning

Every strategy is unique

A marketing strategy is important because it helps define the direction of the company, set priorities, align resources with the company’s objectives, and ensure that all of the company’s actions are aligned with its mission and vision. This ensures that the company is concentrating on the right path to success. In addition, a marketing strategy helps the company create a brand image, increase its online presence, and attract and retain customers.


Our goal: Sell more

Although our goal is always to invoice and have more profits, setting goals in a marketing strategy is important because it helps to establish a clear direction for the marketing team and measure the effectiveness of marketing actions. Goals can help marketing teams identify the best way to reach their target audience and establish a strategy to achieve their goals. These goals can also help marketing teams prioritize content, advertising, and resources to achieve the best results.

Measure with Intelligence

KPI (Key Performance Indicators) are numerical indicators used to measure the performance of a company or project. These can be used to measure efficiency, success of a marketing strategy, customer satisfaction, revenue growth, operating costs, etc. These goals must be specific, measurable, achievable, relevant, and time-limited (SMART). KPI objectives are a useful tool for determining whether organizational objectives are being achieved.

Without optimization there is no improvement

Optimizing a marketing strategy is important to maximize the return on marketing investment and improve business results. This is achieved by identifying and using the information to adjust the marketing strategy to obtain the desired results. This includes identifying and using relevant data to support strategic marketing decisions, as well as implementing appropriate marketing strategies to reach business objectives. The process of optimizing a marketing strategy also helps save time and resources, while providing information to improve decision making.


Your success, our victory

Many will explain how to run a marketing campaign or how to work on SEO… but only the best demonstrate how they’ve achieved it. The number of success stories in our agency keeps growing, and we’re sharing some of these cases, explaining how we’ve done it.

Increasing Revenue by 250% in One Year

#1 with the Primary Business Keyword

+300% Organic Website Traffic with SEO

+300 Sales with a Single Video


Nuestros clientes hablan de nosotros

YouTube channel

We are passionate about what we do, which is why in 2019, we created a YouTube channel where we share our knowledge and experiences.


Algunas estadísticas



+7 Mill





Algunas preguntas frecuentes