ROADMAP

Our Methodology

After so many years working in SEO in the Agency with more than 200 clients and internal projects, we have defined our own methodology to develop any SEO project. This roadmap is tested and validated, achieving 95% of success stories in our customers

01
Understand the client's business and objectives

The first thing is to understand the business, know the history of the company, the team, the trajectory, products or services with greater profitability, internal changes, values, philosophy and the objectives that we have to take into account.

02
Market research and competition analysis

Entender como funciona el mercado es primordial y nos ayuda mucho a conocer que es lo que mejor funciona. Definiremos el core target y el expansión target del negocio junto con el analísis de los diferentes players actuales.

03
Web Audit and current situation

Session where we will analyze the entire web, detecting critical errors and possible CRO improvements. We will develop a document detailing all the points to be fixed. We will also analyze all the data obtained to draw solid conclusions.

04
Strategic plan and keyword research
Using tools such as Ubbersuggest or Keywordtool, we will detect what words users use to search Google for our product or service. We will make a list of those words to work on in articles and in new verticals segmented by search intention.
05
Development of technical and critical actions
In this phase we will solve all the technical factors that affect the performance and usability of the web. Thus improving the user experience and helping Google to crawl web so that it then takes it into account when indexing it in the search engine.
06
Content creation by verticals (URL)
At this point we will create texts, images and other content to nourish the pages with high value content, using the keywords detected in point 4. Yes, Artificial Intelligence can be used, but let's be as human as possible. If possible, create audiovisual content to complement.
07
Content Deployment
Once we have all the content created, we will upload it to the web, applying all the SEO and UX factors we know (Headers, alt attribute, meta title, content structure, bold, CTAs ...). This phase is repeated during the following periods.
08
Authority and reputation strategy

Once we have the ABC within our website (On Site), we will increase the authority of the web. We achieve this by doing branded content and link building, appearing in relevant media in our sector and working all SEO factors outside the web. This phase is repeated during the following periods.