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Casos de éxito

+300% Organic Traffic

Solideo is a company specializing in solar panel installations for self-consumption. Currently, they are completing more than 250 installations per month and have served over 5,000 customers. Their goal is to implement efficiency, savings, and self-consumption solutions to reduce the environmental footprint and impact. They have more than 300 employees, and in 2022, they closed the fiscal year with $22 million in revenue.

Algunos números

+300%

de tráfico orgánico

+300%

de tráfico orgánico

+50

de llamadas

+50

de llamadas

+3M

de financiación

+3M

de financiación

EL CLIENTE

Current Situation

When Solideo approached us, they were relatively new to the market. They had developed a website with an agency that served for establishing an online presence, but they wanted to update it to a more modern and functional website. They also wanted to start working on online marketing.

EL DESAFÍO

Starting from scratch is a challenge

Solideo had a website using an old and outdated CMS, which didn’t allow us much flexibility and hindered proper SEO work. We were essentially starting from scratch because nobody had previously worked on SEO. Since it was a new business, there was minimal online authority and reputation. It was a highly competitive market, with many companies vying for a share.

 

LA SOLUCIÓN

Marketing de contenidos

Upon analyzing the market, we realized that there was a lot of competition for the keywords the client wanted to target. However, we knew that this would take a significant amount of time. Therefore, we decided to opt for an Inbound Marketing strategy, focusing on keywords that weren’t heavily contested but had substantial search volume. We then used blog articles to bolster the main categories, ultimately allowing us to rank for more transactional keywords.

 

Los resultados

Qué impacto ha habido

Después de estar trabajando durante un año la estrategia de Inbound Marketing que planteamos, incrementamos el tráfico orgánico exponencialmente. Cogiendo más autoridad en el mercado y consiguiendo más oportunidades de negocio. Solideo cerró 2022 con unos ingresos de 21 millones de euros.

Case Study

That's how we did it...

Many will explain how to run a marketing campaign or how to work on SEO… But only the best show how they’ve achieved it. The number of success stories in our agency is growing, and we’re sharing some cases explaining how we’ve done it.